Europcar UK has devised a new approach to car rental, which has been designed to maximise the companys presence in the UK. Titled Europcar City, this mobile car rental facility can be easily installed at any location where Europcar identifies significant consumer demand, from city centres and at major tourist attractions, to bus and railway stations
Europcar City offers a complete car rental facility, with IT links to Europcars in-house rental booking system which will allow a Europcar representative – who will man the office during peak times – to be able to process reservations and arrange vehicle deliveries and collections on-site. Vehicles available for rental will be located within close proximity to Europcar City, giving the customer easy access to vehicles whether they are being collected or returned.
There is a convenient key drop-off facility during off-peak hours and reservations can be taken and any queries answered via an in-built telephone inside Europcar City, connecting the customer directly to Europcar UKs Reservation and Sales Centre.
Europcar City is perfect for both the leisure and business traveller and is flexible in that it can be installed as a long-term rental provider, but can also provide a short-term solution to meet significant rental demand, for example during a sporting event or exhibition.
The first Europcar City is already successfully operating at Euston train station in London. Ninety percent of rentals generated during its first month of operation were new London renters for Europcar.
Marie Barry, Europcars Managing Director said: Europcar City will make us much more accessible to our customers and take the Europcar brand to a wider audience. We currently have 130 stations in the UK, but Europcar City enables us to respond to increasing customer demand at new locations. Following the initial success of the first Europcar City at Euston, we will continue to roll out the programme over the next few months.
Notes to Editors
Europcar, an international organisation founded in Paris in 1949, is the number one car rental company in Europe.
Europcar UK, based in Hertfordshire, carries out over one million rentals every year through its network of 126 stations situated strategically at airports and cities across England, Wales, Scotland and Northern Ireland.
Europcar UK is committed to delivering bespoke rental solutions to business and leisure customers, offering rental options of one hour to one year, with or without a driver, through its fleet of over 15,000 cars and vans.