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Europcar UK Group Appoints Catriona Lougher To Spearhead UK Relaunch

The UK’s leading vehicle rental organisation, Europcar UK Group, has appointed Catriona Lougher as Consumer Marketing Director.  

With almost 15 years experience working with high profile leisure, motor and finance brands, Catriona Lougher brings a strong track record in brand building, communications and promotions focused on the consumer marketplace.

Working with Europcar’s above and below the line creative and PR Agencies, Catriona will spearhead a multi-million pound relaunch of Europcar into the UK leisure market.  Her remit is to establish the brand as the
UK market leader of car and van rental following Europcar’s global alliance and merger with National Car Rental and Alamo Rent A Car in 2007. 

Catriona joins Europcar from Premier Inn where she was Head of Marketing.  In this role she was responsible for the brand relaunch in 2007, including the current TV and press campaign.  Prior to this Catriona held senior brand and marketing roles at TGI Friday’s, Premier Lodge, Currys, PC World, Vauxhall Motors and Barclaycard.

Nick Harwood, Sales and Marketing Director for Europcar UK Group: “We are delighted to have Catriona on board – she brings enormous talent and experience in brand building, vital for this highly competitive marketplace.  This is a tremendous time for us to be consolidating our position and really building our brand.” 

Catriona Lougher adds: “As UK market leader in terms of market share and fleet size, Europcar is in the perfect position to capitalise on the changing attitudes to car use and car ownership.   

“The cost of fuel, parking and maintenance are all reasons why a growing number of drivers are opting to rent as a more convenient and cost effective way to get from A to B.  We will also be looking at Vans and flexible services for weekend and short-term rentals.”   

“Europcar has a powerful proposition for the leisure marketplace and I am looking forward to working with the appointed Agencies to position the business as the number one vehicle rental provider in the UK.” 

Ends

June 2008

For further press information please contact Maddy Roles, Dominic Dennis, Elinor Puzey or Alison Reeson at HSL on 0208 977 9132 or at leisureteam@harrisonsadler.com

Notes to Editors

Owned by the French private equity firm Eurazeo, Europcar is the European leader in passenger car and light utility vehicle rentals. Since March 2007 with the acquisition of Vanguard EMEA (National & Alamo brands), its network comprises over 5,300 rental outlets in 160 countries. Europcar serves business and leisure customers throughout Europe, Africa, the Middle East, Latin America and the Asia-Pacific region. Excluding franchise operations, in 2007 Europcar signed more than 10 million rental contracts, with 7,700 employees and a fleet exceeding 215,000 vehicles. For more information: www.europcar.com

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