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Europcar Smooths the Journey – New guide brings clarity and confidence to vehicle hire customers

In the latest of a series of initiatives to bring greater clarity, certainty and ease to the experience of hiring a car or van, Europcar, the UK’s leading vehicle hire company has launched a new step by step guide to be given to every customer at the outset of their hire.

’Your Guide to a Smooth Journey’ offers all the key information customers need to make their hire experience enjoyable – from what to do before setting off, to improving fuel economy, keeping the kids happy in the car as well as the useful telephone numbers customers may need.

Catriona Lougher, Marketing Director for Europcar said: “This may seem a simple step to take but we have invested a lot of time and research into getting this guide exactly right for our customers. It really has been an opportunity to go back to basics, seeking the views of our customers and looking at how we can dispel some of the uncertainties and mistrust that has surrounded car hire. ’Your Guide to a Smooth Journey’ makes the process as clear as possible, so that customers enjoy a simple, straightforward hassle free vehicle hire experience.

The guide is just one of a number of developments Europcar has launched this year to make car hire more accessible to households looking for alternatives to the family run around, or as an alternative to ownership all together. From free delivery and collection through weDeliver™’, one way hires to and from Airports with Airport Connect and Options+ to enable customers to tailor the hire to their needs with Sat Nav, additional drivers and child seats, Europcar is focused on delivering what customers want from their vehicle hire company.

Catriona Lougher concludes: “Some customers hire from us once a year, some once a month and the reasons for hiring vary so we needed to ensure the guide would be helpful on a number of levels. However in listening to our customers there was one common theme – keep it simple – and that’s what we’ve done, not only in the creation of this guide but we’re looking at every process of the customer journey to make it as smooth as possible for our customers.”



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