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Get in to Hire Society! Europcar launches Hire Rewards

Driving a nearly new car doesn’t have to mean a big loan or cashing in on the Government’s scrappage scheme, Europcar, the UK’s leading vehicle hire company has launched Hire Rewards to make vehicle hire more accessible and more affordable for UK households.  Offering potential savings of over £200 on a week-long hire, Hire Rewards is a loyalty programme created specifically for customers hiring once or more a year to provide real cost-savings every time they hire, whatever they hire – car, van or prestige vehicle.

Hire Rewards offers:

  • 10% discount off every hire, typically saving £30 on a week long hire of a mid size car such as a VW Passat.  The discount applies to all vehicles – cars, vans and prestige.
  • 2 free additional drivers with every hire saving £104.86 a week. This ensures those travelling on long journeys can enjoy a stress-free trip by sharing the driving load (additional drivers are normally £7.49 each per day).
  • Priority upgrade offering a saving of around £70 a week.  A free upgrade is offered as a priority over regular hirers, giving the best possible vehicle available at the time (a typical upgrade would normally cost around £10 a day).
  • Free home delivery – alleviating the need to go and collect their car from their branch.
  • Free membership and No Joining Fee.

The launch of Hire Rewards comes at a time when households are looking for cost-savings as well as greener ways to travel.  Many have downsized their own cars and need something bigger, smarter and more reliable for holidays and special occasions, or are looking for alternatives to ownership.  Add to this the emergence of the staycation and Hire Rewards offers those travelling in the UK easy and cost-effective access to a wide range of vehicles on average just 6 months old, from over 200 branches nationwide.

Customers can sign up for Hire Rewards at any Europcar location or online and enjoy the benefits instantly.

Catriona Lougher, Marketing Director for Europcar comments: “27% of Europcar customers hire because they are worried about the reliability of their own car, 21% because their own car has broken down and 24% require a bigger vehicle. Furthermore, 23% hire because they don’t have a car.  We want these customers to keep coming back to Europcar and by offering Hire Rewards they will have very good reason to.  With great savings, UK-wide coverage, and a fantastic choice of vehicles, on average less than six months old, we’re making vehicle hire cost-effective, straightforward and stress-free.” 



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