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Europcar appoints Specialist Vehicle Director – Stuart Russell brings wealth of experience to enhance specialist vehicle offering

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London, July 2011 – Europcar, the leader in car hire services in Europe for both leisure and business users, has appointed Stuart Russell as its newly created Specialist Vehicle Director.  With more than 12 years commercial vehicle experience, Stuart will be focused on developing and implementing strategies to grow Europcar’s Van and Prestige services. His responsibilities encompass all aspects of fleet and financial forecasting as well as product pricing, sales & marketing.


Europcar already has the youngest commercial vehicle fleet in the UK market, with an average age of 14 months as well as the most extensive prestige fleet.  Stuart’s task, as Specialist Vehicle Director, is to raise awareness of the company’s capabilities across the entire business marketplace and to grow Europcar’s share of the van market.


“Our goal is to combine our market-leading fleet with our leading edge technology to create the benchmark for our commercial and prestige vehicle services”, explained Ken McCall, Managing Director, Europcar Group UK.  “Europcar is already well known as the market leader for cars and, with Stuart’s focus and experience, we aim to change perceptions within the industry so that there is a clear understanding that Europcar is also a viable solution for Van and Prestige vehicle hire.”


Stuart Russell brings a wealth of experience to his new role.  Previously at Europcar as Area Manager (LHR) from 1988 to 1999, more recently he spent 4 years with van specialist Northgate where he was Sales Director – Northgate VSL


Commenting on his appointment Stuart said “I am delighted to be back at Europcar after a 12 year absence and returning to the van hire industry. The sector is at an interesting crossroads in its evolution and I am returning to it at a time when several of the UK’s largest van hire companies have fallen by the wayside. Priorities have changed, customers want to ensure continuity of service in what is an uncertain time and Europcar can offer that.


“I am particularly inspired by the prospect of increasing the scope of the Van & Prestige services.  Ken McCall comes from a van focused industry and we both view vans as representing a real opportunity for growth within the company. We will be challenging the major van rental companies within their own arenas to highlight that Europcar is the market leader within the hire industry as a whole.”




For further press information please contact the Europcar UK Press Office:  Dominic Dennis, Arran Fano, Maddy Roles, Jessica Dunne or Wendy Harrison on 020 8977 9132.  Dominic@harrionsadler.com


About Europcar

Europcar is the leading vehicle hire company in Europe, providing car mobility to 6 million customers. Through its franchisees and partners in over 150 countries, Europcar gives access to the #1 network in car hire. Europcar brand portfolio generated revenue of c.€3.1 billion including c.€2.0 billion Europcar group revenue. Supported by 6,600 dedicated staff and with long-standing local presence, Europcar facilitates the mobile lives of its customers around the world, offering them customised and innovative car mobility solutions. Winner of the first World Travel Award recognising the World’s Leading Green Transport Solutions Company, Europcar also was honoured with the Award in 2010, the second time it was presented.  Europcar is a subsidiary of Eurazeo.

For more information: www.europcar.co.uk






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