London, September 2012 Europcar the leader in car hire services in Europe for leisure and business users, has reported a significant increase in its social media awareness as a result of its innovative Caraoke competition. The Europcar Caraoke Competition, which ran from the end of July 2012 to late August was a huge success, running across both YouTube and Facebook, encouraging consumers to show off their star quality in a bid to find the UKs best in-car karaoke performer.
With weekly prizes up for grabs and a grand prize of a Fiat 500, 148 videos were submitted which were watched by 79,578 members of the public via YouTube, as Europcar tapped into the consumer appetite for TV talent shows. The winner, David Sodergren of Edinburgh was chosen, based on hundreds of votes by the general public on the Europcar Facebook page.
Commenting on the success of the competition, Ken McCall, Managing Director, Europcar UK Group said: We are absolutely delighted for our winner, David, and want to thank everyone who took part in this very successful competition. It was another example of Europcars focus on engaging with consumers, using social media to create a buzz around our brand by reaching out to a new audience. We had a 33% increase in Facebook likes equating to a quarter of a million additional reach since the start of the competition so were very pleased with the results achieved.
As market leader, Europcar continues to look at new ways to communicate with our customers. We continue to harness the power of social media to raise brand awareness and encourage consumers to explore Europcars innovative range of car hire services.
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For further press information please contact the Europcar UK Press Office: Dominic Dennis, Arran Fano, Madeleine Roles or Wendy Harrison on 020 8977 9132. firstname.lastname@example.org
Europcar is the leader in car rental services in Europe. Present in 140 countries, the company provides customers with access to the worlds largest vehicle rental network through its own operations, franchisees and partnerships. With 6,500 employees committed to delivering customer satisfaction and an average fleet of 190,000 vehicles, Europcar is conscious of its corporate citizenship responsibilities. Winner of the first World Travel Award recognizing the World’s Leading Green Transport Solutions Company, Europcar also was honored with the Award in 2010 and 2011. Europcar is owned by Eurazeo.
For more information: www.europcar.co.uk