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Europcar adds the Kia Optima to its Fleet

London, October 2012 – Europcar, the leader in car hire services in Europe, is sustaining its commitment to giving drivers the widest possible choice of vehicles with the addition of the Kia Optima.

Positioned by Kia as the ideal car for business drivers, the Optima will complement the existing choice of executive saloons on the Europcar fleet.  Having won the 2011 Red Dot Design ‘Best of the Best’ Award, the Optima is ideally suited to business travel, particularly in built-up and congested traffic, thanks to its ‘Stop & Go’ system and low CO2 emissions.  It also incorporates Bluetooth facilities as standard, ensuring that Europcar customers can stay connected – but safe – while they’re on the road.

“This is the first time we’ve added the Optima to the Europcar fleet” explained Ken McCall, Managing Director, Europcar UK Group.  “This new generation business car perfectly complements the other vehicles on our fleet that are ideal for business journeys.

“There has been global demand for the Kia Optima and now Europcar customers can get behind the wheel of this world class executive saloon.”


Please feel free to use the below accompanying photography

Kia Optima 1

Kia Optima 2

For further press information please contact the Europcar UK Press Office:  Dominic Dennis, Arran Fano, Madeleine Roles or Wendy Harrison on 020 8977 9132.  europcarukteam@harrisonsadler.com


About Europcar

Europcar is the leader in car rental services in Europe. Present in 140 countries, the company provides customers with access to the world’s largest vehicle rental network through its own operations, franchisees and partnerships. With 6,500 employees committed to delivering customer satisfaction and an average fleet of 190,000 vehicles, Europcar is conscious of its corporate citizenship responsibilities. Winner of the first World Travel Award recognizing the World’s Leading Green Transport Solutions Company, Europcar also was honored with the Award in 2010 and 2011. Europcar is owned by Eurazeo.

For more information: www.europcar.co.uk



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