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Europcar reveals the Prestige car favourites of drivers – by their star signs

Capricorns favour the sporty Audi TT and Porsche Boxster while Geminis opt for the sleek elegance of the Mercedes C, E and S Classes

London, May 2013 – Europcar, the leader in car hire services in Europe, has consulted the stars in its latest research, which looks at the top Prestige rentals according to the star signs of renters.  When it comes to luxury on four-wheels, Capricorns and Geminis dominate, scoring the most rentals on almost every vehicle in the Europcar Prestige fleet.

In its analysis of nearly 8,000 Prestige rentals, Europcar found that the normally cautious, conventional and serious Capricorn was the biggest renter of Prestige models as a whole, accounting for 20% of all reservations.  Capricorns also seem to be big fans of the sports cars in the Europcar Prestige fleet.  Capricorns account for 82% of rentals of the Audi TT Coupe.  It’s a similar story for the Porsche Boxster with Capricorns making 30% of bookings; the next closest renter of the performance coupe is Cancer at just 9% of all rentals of this model.

Gemini, the curious, changeable and expressive star sign, also dominates the Europcar Prestige rental chart, scoring 12% of all rentals.  Whilst Capricorn favours the sporty models, restless Gemini prefers the sleek and elegant Mercedes C Class which represented 26% of all models hired by this star sign. The Mercedes E Class and S Class also scored highly with customers born under the Gemini star sign.

The fun and quirky BMW MINI Cooper S is the favourite with artistic Librans and passionate Scorpios, whilst daring Sagittarians favour the space and practicality of the Mercedes M Class.

It seems that no star sign can resist the pure decadence and performance of the Mercedes S Class, with drivers born under the Virgo, Taurus, Aries, Aquarius, Cancer and Leo star signs all making it their top rental choice.

“No matter what star sign our customers are, Europcar’s Prestige rental fleet offers a choice of some of the most desirable cars on the road today”, said Ken McCall, Managing Director of Europcar UK Group.  “Whether it’s turning heads, indulging in the ultimate driving experience or just arriving in style and comfort, Europcar has the right vehicle for even the most discerning star sign.”

Ends

Star Sign

Percentage of Prestige Rentals

Capricorn

20%

Gemini

12%

Libra

9%

Virgo

8%

Scorpio

7%

Pisces

7%

Cancer

7%

Aquarius

6%

Aries

6%

Leo

6%

Sagittarius

6%

Taurus

6%

Prestige Favourites – by Star Sign

Star Sign

Porsche Boxster

MINI Cooper S

Mercedes C Class Saloon

%

%

%

Capricorn

31

13

12

Gemini

6

7

23

Libra

6

25

7

Virgo

8

7

9

Scorpio

6

7

7

Pisces

6

7

9

Cancer

9

7

5

Aquarius

6

5

6

Aries

4

5

5

Leo

5

5

6

Sagittarius

6

6

7

Taurus

8

8

6

For further press information please contact the Europcar UK Press Office:  Dominic Dennis, Arran Fano, Madeleine Roles or Wendy Harrison on 020 8977 9132.  maddy@harrisonsadler.com

About Europcar

Europcar is the leader in car rental services in Europe. Present in over 130 countries, the company provides customers with access to the world’s largest vehicle rental network through its own operations, franchisees and partnerships. With some 6,500 employees committed to delivering customer satisfaction and an average fleet of 186,000 vehicles, Europcar is conscious of its corporate citizenship responsibilities. Winner of the first World Travel Award recognizing the World’s Leading Green Transport Solutions Company, Europcar also was honored with the Award in 2010, 2011 and 2012 and received for the first time in 2012 the “Europe’s Responsible Tourism Award”. Europcar is owned by Eurazeo, one of the leading listed investment companies in Europe.

For more information: www.europcar.co.uk

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