From fine wines to designer clothes to custom cars, people choose luxury for a number of reasons – and it’s not always about the money. You don’t have to be rich to enjoy a little extravagance in your life – in fact, these days it’s easy to find affordable luxury that’s anything but ordinary.
So why do people find it so alluring, and what makes it special?
Here’s a look at the top 5 reasons people choose luxury car hire…
1. To make an impression
When you want to make an impression, you’ll need something that stands out from the crowd – classic cars, custom models and top of the range cars are a great way to make an impact. The figures agree; last year luxury car and SUV sales jumped as more and more drivers looked to invest in their vehicles and choose something a little more upmarket. While that might be alright for some, it’s not an option for everyone – on your next business trip, date or weekend getaway, why not take it up a level with our prestige car hire and opt for one of the luxury vehicles in our range?
2. For high quality
These days, luxury isn’t just for the sake of it. Consumers expect quality, and whether it’s a designer coat, Apple computer or Business Class plane ticket, you’re paying a premium to get the best that’s out there. When it comes to cars the same rules apply. British luxury brands like Range Rover, Jaguar and Aston Martin all place an emphasis on style and quality and in a vehicle that means features like soft leather seats, the latest technology, responsive breaks and a powerful engine. And it’s not just about looking good – with cost comes added comfort and expert design.
3. For special features
Forget the bog standard. Luxury cars are all about the bells and whistles. On the market today you can expect special features that include everything from heated seats to built-in GPS and everything in between. Want a car that parks itself? You can get that. How about surround sound speakers? No problem. From umbrellas in the door to frosted glass ashtrays and crystal starter buttons when it comes to custom creations, if you can dream it, you can do it.
4. For exclusive access
The very nature of luxury means it’s reserved for a select few. In this world, exclusive means individual and special, and more and more people are seeking out experiences that are out of the ordinary. This is particularly popular when it comes to travel – rather than a stay at a 5 star hotel, travellers are looking for something that takes the experience above and beyond. A cooking class with a Michelin-starred chef. A night spent on a private island. A private safari trip under the stars. It’s the extra added touches that take it to the next level. Luxury cars are no different; models are made in limited quantities – just 20 Lamborghini Reventon models were ever made. Jeremy Clarkson commented, “you’d have a better chance of seeing a unicorn”. Special features reserved for Europcar high-spec models include door-to-door pickup and delivery. And you are guaranteed the model you book whether it is a Mercedes, BMW, Audi or Mini.
5. For special occasions
Whether birthdays, anniversaries, weddings, promotions or honeymoons, special occasions call for special experiences – many people save their hard earned money to splurge on a special occasion, whether that’s a Rolex for retirement, a nice bottle of wine on a birthday or a designer dress to walk down the aisle. It’s a great way to make a special occasion memorable. The next time something comes up on your calendar, why not consider added touches like champagne, luxury car rental or a new piece of art to mark the occasion.
What do you like to indulge in – are luxury cars on your list?