London, 12th August 2014 – Europcar, the leading car rental company in Europe is today announcing a ground-breaking brand partnership with Arsenal Football Club. Named as Arsenal’s official car and van rental partner, Europcar will promote its partnership with Arsenal in a large number of territories around the world including South Africa, USA, selected countries in Asia and Latin America, and throughout Europe. The company’s marketing rights include significant branding presence at Emirates Stadium, and throughout Arsenal FC’s online and social media channels.
As the world-renowned football club embarks on a new season as reigning FA Cup champions and Community Shield winners, the three year deal will see Europcar branding at all Barclays Premier League and domestic cup matches played at Emirates Stadium. In particular, both organisations aim to capitalise on the synergies between their brand values, focusing on innovation, quality and social conscience.
The significant international reach the Club can provide for the global rental provider is also a key factor in the partnership. As well as the 3 million people that attend matches and events at Emirates Stadium each year, Arsenal has 27.4 million fans on Facebook and 4.2 million followers on twitter.
“This is a tremendously exciting partnership for Europcar”, explained Ken McCall, Managing Director, Europcar UK Group. “It gives us fantastic branding opportunities in the UK, and also reaching millions of football fans who follow the Premier League throughout the world. As well as promoting the Europcar global brand message, ‘Moving your way’, the partnership also gives us access to the Arsenal players and imagery for our own promotional activity.
“As the official car and van rental partner of Arsenal FC, we can help fans travelling to away games with convenient and cost-effective mobility solutions, as well as bring the benefits of our comprehensive range of services tailored to the needs of business and leisure users. We are confident that this relationship will enable us to significantly increase reservations as well as raise the bar on our engagement with both consumer and business customers.”
Speaking about the partnership ahead of the new season Arsenal Sales and Marketing Director, Vinai Venkatesham said, “We are delighted to be partnering with Europcar for the next three years. We are already working closely together to develop engaging marketing campaigns targeted at football fans in many territories all around the world.”
For further press information please contact the Europcar UK Press Office: Dominic Dennis, Ed McCambridge, Madeleine Roles or Wendy Harrison on 020 8977 9132. firstname.lastname@example.org
About Europcar Group:
Europcar is one of the leading mobility players in Europe. Present in over 130 countries, the group provides customers with one of the largest car rental networks through its own operators, franchisees and partnerships. Europcar operates worldwide its own brands Europcar® and InterRent, which is its low cost brand. It also operates the National and Alamo brands in EMEA. The group puts customers at the heart of its mission whether it is innovation or service. All the employees of the group are committed to delivering customer satisfaction. Europcar is actively promoting Corporate and Environmental social responsibility. Europcar has been recognised again in 2012 and for the 4th consecutive year, as the winner of the first World Travel Award and as the World’s Leading Green Transport Solutions Company. Europcar was honoured for the first time in 2012 with the “Europe’s Responsible Tourism Award”. Europcar is owned by Eurazeo, one of the leading listed investment companies in Europe.
For more information: www.europcar.co.uk