Arsenal – Tottenham Hotspur match sees debut of match day live blogs run by Snack Media
London, 29th September 2014 – Following the announcement of Europcar’s ground-breaking brand partnership with Arsenal Football Club in August, the club’s official car and van rental partner has embarked on an ambitious programme of live match day blogs. Saturday’s North London derby between Arsenal and Tottenham Hotspur saw the first of these interactive sessions, with high levels of fan engagement through FootballFanCast.com and the Arsenal-Mania.com blog.
Managed by digital and social media experts, Snack Media, the day’s campaign activity included live blogging before, during and after the game interspersed with content captured directly from the Emirates and competitions to win Europcar Prestige car hire.
- A reach of 4.5 million accounts across social media platforms
- Arsenal fans spent over 600,000 minutes on Europcar branded content on Arsenal Mania and The FootballFanCast.com network
- Hundreds of entrants to the Europcar competitions
“We believe our partnership with Arsenal Football Club gives us the opportunity to reach a much broader audience of potential car and van rental customers”, explained Ken McCall, Managing Director, Europcar UK Group. “The live blogs planned for a number of key matches through the season mean we can increase the opportunities to see (OTS) for our brand in a highly interactive and relevant way for football fans.”
Niall Coen, Managing Director of Snack Media added: “It was tremendously exciting to see the level of engagement for Europcar‘s first live blog for Saturday’s North London derby. Arsenal fans spent over 600,000 minutes on Europcar branded content on the Arsenal Mania and The FootballFanCast.com network and close to 5 million Twitter accounts were reached through viral content. Our aim was to tap into the high level of ‘second-screening’ that we know goes on for all kinds of sports events, especially football, enhancing the OTS for the Europcar brand beyond the stadium presence.
“Our content development team and social media editors were creating branded content in real time, providing a platform for Arsenal fans to enjoy and comment on. It was great to see so much passion on show for the North London derby and we were pleased to see such a high level of engagement on the blog, as well as on social media.
“We are looking forward to delivering more great content for Arsenal fans for home and away matches in partnership with Europcar.”
The next live blog is planned for 18th October when Arsenal play Hull City.
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For further press information please contact the Europcar UK Press Office: Madeleine Roles, Ed McCambridge or Wendy Harrison on 020 8977 9132. firstname.lastname@example.org
About Europcar Group:
Europcar is one of the leading mobility players in Europe. Present in over 130 countries, the group provides customers with one of the largest car rental networks through its own operators, franchisees and partnerships. Europcar operates worldwide its own brands Europcar® and InterRent, which is its low cost brand. It also operates the National and Alamo brands in EMEA. The group puts customers at the heart of its mission whether it is innovation or service. All the employees of the group are committed to delivering customer satisfaction. Europcar is actively promoting Corporate and Environmental social responsibility. Europcar has been recognised again in 2012 and for the 4th consecutive year, as the winner of the first World Travel Award and as the World’s Leading Green Transport Solutions Company. Europcar was honoured for the first time in 2012 with the “Europe’s Responsible Tourism Award”. Europcar is owned by Eurazeo, one of the leading listed investment companies in Europe.
For more information: www.europcar.co.uk