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Mercedes-Benz E 300 BlueTEC Hybrid SE Saloon showcased at WTM 2014



London, 5th November 2014 – Europcar, the leader in car hire services in Europe, was today supporting World Responsible Tourism Day at WTM 2014, by unveiling the Mercedes-Benz E 300 BlueTEC Hybrid SE Saloon. The car represents the future of the Europcar fleet as the car rental provider continues its pledge to help reduce the global impact of tourism.


Reflecting its commitment to responsible tourism, Europcar UK has been awarded certification to the world class, ISO accredited CEMARS standard by the Achilles Carbon Reduction programme.  Certification to CEMARS demonstrates Europcar UK’s commitment to measuring, managing and reducing greenhouse gas emissions in a robust and credible way. Europcar UK achieved CEMARS for its operational carbon foot print for the period Jan 2010–Dec 2012. Key targets set by Europcar UK to reduce greenhouse gas emissions over the coming years include reducing the average fleet CO2 figure; reducing average vehicle emissions for non-revenue movement and improving awareness of electricity/water usage and efficiencies.


The July 2014 CO2 emission report from Europcar showed a decline in emissions over the last 12 months through all vehicle movements (internal and customer).


Europcar is the official mobility partner of World Travel Market 2014.




For further press information please contact the Europcar UK Press Office: Ed McCambridge, Madeleine Roles or Wendy Harrison on 020 8977 9132.  europcarukteam@harrisonsadler.com


About Europcar Group:

Europcar is one of the leading mobility players in Europe. Present in over 130 countries, the group provides customers with one of the largest car rental networks through its own operators, franchisees and partnerships. Europcar operates worldwide its own brands Europcar® and InterRent, which is its low cost brand. It also operates the National and Alamo brands in EMEA. The group puts customers at the heart of its mission whether it is innovation or service. All the employees of the group are committed to delivering customer satisfaction. Europcar is actively promoting Corporate and Environmental social responsibility. Europcar has been recognised again in 2012 and for the 4th consecutive year, as the winner of the first World Travel Award and as the World’s Leading Green Transport Solutions Company. Europcar was honoured for the first time in 2012 with the “Europe’s Responsible Tourism Award”. Europcar is owned by Eurazeo, one of the leading listed investment companies in Europe.



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