Video mockumentary introduces previously unseen ‘relatives’ of Arsenal FC players
London, 19th November 2014 – Arsenal FC players Per Mertesacker, Jack Wilshere and Alex Oxlade-Chamberlain feature in a video mockumentary released today by Europcar, the Official Car and Van Rental partner to the Premier League Club. ‘Face to Face with the Arsenal Family’ introduces larger-than-life ‘family’ members of each of the players, telling the story of their journey to matchday at The Emirates and illustrating that no matter where you are going or what your family needs, Europcar can always ‘move your way’ to make life easier.
Each story subtly shows how Europcar vehicles are integral to the characters’ lives and illustrates that no matter where you are going or what your family needs, Europcar is ‘Moving Your Way’ to make life easier.
In the film, Arsenal and England midfielder Jack Wilshere reluctantly introduces ‘Uncle Kenny Wilshere’. A former schoolboy footballer who now works as a plumber, as well as being a keen poet, Uncle Kenny travels to The Emirates to watch his star nephew in action but secretly harbours desires to play for the world-renowned club himself.
Champion baker, ‘Trudy Mertesacker’ is introduced by her brother, Arsenal vice-captain, Per Mertesacker. Trudy always attends matchdays to watch her famous brother in action but believes that baking is far more challenging than football.
The short film also features ‘Darren Oxlade-Chamberlain’, the plane-spotting cousin of winger Alex Oxlade-Chamberlain. Whilst Oxlade-Chamberlain is a confident, outgoing member of his family, Darren is affectionately known as ‘The Shrub’ because he can stand still for long periods of time, key for plane spotting.
Designed to bring fans closer to their heroes, with insightful, fun and easily shareable content, the light-hearted film is on Europcar’s YouTube channel. With the aim of appealing to both Arsenal and football fans, the video raises awareness of Europcar’s partnership with the Club, announced at the start of this season.
As well as ‘starring’ in the mockumentary, which follows the players’ make-believe relatives travelling to The Emirates on matchday, the players had input into the scripts and storyboards. And they not only appeared as themselves but also as their ‘relatives’, through their faces being digitally super-imposed onto the faces of the actors playing those parts. The family ‘resemblance’ is therefore easy to see.
Talking about the acting experience to create the video, Alex Oxlade-Chamberlain said, “I enjoyed the chance to do a bit of acting in the video. I did drama at school and had to drop acting for football so quite enjoyed the chance to relive my past.” Jack Wilshere added, “I’ve done a bit of acting in the past but it’s not something that comes naturally to me. I need more practice but enjoyed seeing the creation of ‘Uncle Kenny’.”
Joking about which of the three players was the most natural actor, Per Mertesacker responded, “Oh that would be me, for sure. I’ve done a bit of acting before but this video was something different, involved more expression and I felt comfortable and enjoyed the experience.”
When asked who the players would like to play them in movies of their lives, Jack Wilshere opted for Daniel Craig whilst Alex Oxlade-Chamberlain suggested Denzel Washington, although “… it would be a bit of a stretch and he would be dropping down a peg or two”. Mertesacker revealed it would require “a big lad, Dirk Nowitzki”, (the NBA champion) to play him.
The relatives’ characters are played by actors Grant Davis – Kenny Wilshere, Lillian Schiffer – Trudy Mertesacker and Ewen MacIntosh – Darren Oxlade-Chamberlain.
The video can be viewed at https://www.youtube.com/watch?v=HVt57tJQJ4k
For further press information please contact the Europcar UK Press Office: Ed McCambridge, Madeleine Roles or Wendy Harrison on 020 8977 9132. firstname.lastname@example.org
About Europcar Group:
Europcar is one of the leading mobility players in Europe. Present in over 130 countries, the group provides customers with one of the largest car rental networks through its own operators, franchisees and partnerships. Europcar operates worldwide its own brands Europcar® and InterRent, which is its low cost brand. It also operates the National and Alamo brands in EMEA. The group puts customers at the heart of its mission whether it is innovation or service.
All the employees of the group are committed to delivering customer satisfaction. Europcar is actively promoting Corporate and Environmental social responsibility. Europcar has been recognised again in 2012 and for the fourth consecutive year, as the winner of the first World Travel Award and as the World’s Leading Green Transport Solutions Company. Europcar was honoured for the first time in 2012 with the “Europe’s Responsible Tourism Award”.
Europcar is owned by Eurazeo, one of the leading listed investment companies in Europe.
For more information visit: www.europcar.co.uk