Cyrille Giraudat has been appointed Marketing & Clients Director of Europcar Group, one of the leading mobility players in Europe. Cyrille Giraudat will be a member of the Executive Committee and will join Europcar on 8th December 2014.
Cyrille Giraudat started within international companies including Danone, Thomson and Samsung. In 2004, he joined PMU as Marketing Director before being appointed Marketing & Digital Director in charge of strategic plan “PMU 2020”. Cyrille is graduated from Ecole Centrale of Lille.
“I am very pleased to welcome Cyrille Giraudat as Marketing & Clients Director of Europcar Group. He will bring us his strong vision and expertise to develop our offers and create a unified customer experience within the group, especially through digital solutions. These axis are strategic for the group development and its positioning in the mobility market” stated Philippe Germond, Chief Executive Officer of Europcar Group.
Europcar is one of the leading mobility players in Europe. Present in over 130 countries, the group provides customers with one of the largest vehicle rental networks through its own operators, franchisees and partnerships. Europcar operates worldwide its own brands Europcar® and InterRent, which is its low cost brand. It also operates the National and Alamo brands in EMEA. The group puts customers at the heart of its mission whether it is innovation or service. All the employees of the group are committed to delivering customer satisfaction. Europcar is actively promoting Corporate and Environmental social responsibility. Europcar has been awarded again in 2013 for the 5th consecutive year, by the World Travel Awards. Europcar is owned by Eurazeo, one of the leading listed investment companies in Europe.
Nathalie Poujol / Maximilien Seguin
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