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Europcar streamlines its brand strategy, focusing on its two core brands Europcar® and InterRent®

Voisins-le-Bretonneux, December 17, 2014 – Europcar Group announced today that it is to focus its business exclusively on its two core brands: Europcar® and its low-cost, value-for-money business, InterRent®. Europcar has until now also serviced National and Alamo brands in some EMEA countries. Those two brands will now return to Enterprise Holdings which owns them.


Making life simple is at the heart of what we are trying to achieve for our clients. By focusing our strategy on Europcar and InterRent, we will clarify our brand portfolio, improve customer perception and continue to strengthen Europcar’s position in its key markets,” said Cyrille Giraudat, Chief Marketing and Clients Officer.


The return of National and Alamo to Enterprise Holdings in certain EMEA countries marks the formal conclusion of a process begun in August 2013 to end commercial cooperation between Enterprise Holdings and Europcar, now confirmed by arbitration.


The Europcar group, which is major actor in mobility solutions, operates under the Europcar and InterRent brands. Europcar is Europe’s largest vehicle rental company, with a presence in over 140 countries. InterRent, which was launched in 2013 as a low-cost complementary offer to the Europcar brand, already operates successfully across 27 countries in 119 locations, notably airports and railway stations, and is rapidly growing.



About Europcar Group:

Europcar is one of the leading mobility players in Europe. Present in over 140 countries, the group provides customers with one of the largest vehicle rental networks through its own operators, franchisees and partnerships. Europcar operates worldwide its own brands Europcar® and InterRent, which is its low cost brand. The group puts customers at the heart of its mission whether it is innovation or service. All the employees of the group are committed to delivering customer satisfaction. Europcar is actively promoting Corporate and Environmental social responsibility. Europcar has been awarded again in 2013 for the 5th consecutive year, by the World Travel Awards. Europcar is owned by Eurazeo, one of the leading listed investment companies in Europe.


Media Relations

Nathalie Poujol / Maximilien Seguin

+33 (0)1 30 44 98 82


Charles Fleming

+33 (0) 614 45 05 22



For further press information please contact the Europcar UK Press Office Ed McCambridge, Madeleine Roles or Wendy Harrison on 020 8977 9132.  europcarukteam@harrisonsadler.com



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