An international online competition to win a road trip
across South East Asia
Europcar, the leading European car rental company, is launching an innovative competition on social media this Summer, in partnership with Spotify. Tapping into the themes of travel and adventure #MyEuropcarRoadTrip is calling on leisure and business travellers to post their personal road trips in their ‘car’ on Facebook and Instagram. Open in all European countries where Europcar operates a subsidiary (including Belgium, France, Germany, Italy, Portugal, Spain and the U.K.), the video or photograph that receives the most votes from visitors to the social media platforms will win a road trip of a lifetime – through South East Asia, spanning Singapore, Malaysia and Australia, for themselves and a partner.
“This international initiative enables the Europcar group to accelerate the digitalization of its brand and make the company image more dynamic. With #MyEuropcarRoadTrip, we want to create brand preference within our community and deliver a differentiated experience to both current and future customers,” said Cyrille Giraudat, Chief Marketing & Clients Officer of Europcar Group.
The first competition of its kind in the car rental market, #MyEuropcarRoadTrip is being launched on Europcar’s social networks, bringing into play the creativity of Facebook and Instagram communities. Competition entrants have until 21stAugust 2015 to take a photo or short video of a key moment during a recent road trip, when safe to do so, and then post it with the hashtag #MyEuropcarRoadTrip on either Facebook or Instagram. Entrants are also encouraged to campaign for themselves by collecting votes for their videos or photo through their own social media platforms.
Spotify, the competition partner, has compiled an ideal road tripper playlist, including the best adventure and travel themed songs as well as some classic movie soundtracks. The playlist will provide participants with the music tracks to accompany their creative efforts or can simply be used as a soundtrack for their travels anywhere in Europe.
The #MyEuropcarRoadTrip competition is based on a voting system. The person whose video or photo generates the most votes will win the unforgettable trip of a lifetime. There are also 75 runners-up prizes of a Ricoh Theta 360° camera (for the next 75 entrants with the most votes) and the first 500 entries to the competition will receive a Fotomate code enabling them to receive printed copies of their five favourite photos.
Throughout the Summer, a web campaign directed at YouTubers, Instagrammers and bloggers will encourage members of the Europcar community to share their favourite tourist experiences.
Please feel free to use the accompanying screen grab and visit the link to microsite below:
Europcar is one of the leading mobility players in Europe. Present in over 140 countries, the Group provides customers with one of the largest vehicle rental networks through its own operators, franchisees and partnerships. Europcar Group operates worldwide its own brands Europcar® and InterRent®, which is its low cost brand. The group puts customers at the heart of its mission whether it is innovation or service. All the employees of the group are committed to delivering customer satisfaction. Europcar is actively promoting Corporate and Environmental social responsibility. Europcar has been awarded again in 2014 for the 6th consecutive year, by the World Travel Awards (« World’s Leading Green Transport Solution Company »). Europcar was also designed « Leading Car Rental Company » in Europe, Africa, Middle-East and Australia. Europcar is owned by Eurazeo, one of the leading listed investment companies in Europe.
For further press information please contact the Europcar UK Press Office:
Madeleine Roles, Ed McCambridge, Ally Redding or Wendy Harrison
020 8977 9132