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At the 2009 World Travel Awards ceremony on 8th November in London, Europcar was named World’s Leading Car Rental Company, following its title of Europe’s Leading Car Rental Company in Portugal on 17th October.

The World Travel Awards are the “Oscars” of the travel industry, with 187,000 industry professionals voting for the best company in each category in seven regions of the world.

These two global awards not only reflect Europcar’s professionalism but also its commitment to customer satisfaction: a double victory for the group, which further strengthens its position as Europe’s number one car rental company.

Jehan de Thé, Global Marketing Director of Europcar International, who accepted the trophy in London, commented: “We are truly proud to have won these two awards. They represent our commitment to providing the highest quality of service – a value shared by our entire network, as demonstrated by the awards won by Europcar in Europe, Africa, the Middle East and Central America.”

As the European Leader in short-term light- and utility vehicle rental, Europcar is strongly customer-orientated and strives to listen carefully to its customers’ demands. The company therefore decided to take a global look at its customers’ mobility habits with a pan-European survey: the Europcar Mobility Observatory. For the second year running, this study has enabled Europcar to better understand and predict drivers’ habits across Europe, in order to deploy offers which perfectly meet customer needs.

Europcar has therefore worked to make progress in innovation and has formed partnerships with other leading travel industry players, in order to offer its customers an ever wider and more accessible range of services.
Europcar has developed a new B2B website “click4wheels”, known in France as “Click@ndDrive”, which facilitates vehicle reservations through the websites of Europcar’s travel agency and tour operator partners.

The car rental company has also recently launched a new mobile phone service (http://mobile.europcar.co.uk). The new service allows users to make or change a reservation, and find the nearest rental location from their mobile phone. This innovative service is compatible with any mobile phone with an internet connection (standard mobiles, Blackberrys, iPhone or other smartphones).

Last but not least, Europcar has renewed agreements with some of the leading names in the European tourism industry, including easyJet and Swiss, and has also launched a new service of reservations tailored to the customer’s needs with ACCOR.

Europcar was also rewarded for its quality of service in four regions of the world in 2009, winning:

  • “Middle-East’s Leading Car Hire Company” (5 May 2009)
  • “Africa’s Leading Car Hire Company” (11 May 2009)
  • “Central America Leading Car Hire Company” (21 September 2009), and
  • “Europe’s Leading Car Hire Company” (17 October 2009).



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