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79 mile ‘tash-dash’

Nico Cary will embark on an epic challenge this Sunday (25 November) to raise a staggering £25,000 in aid of Movember and Prostate Cancer UK. The 24 year old from Chelsea will be running three marathons back-to-back (79 miles) in under 24 hours – affectionately referred to as the ‘tash-dash’.

Sportlobster ‘tash-dash’ team: Arron Shepherd, Nico Cary and Andy Meikle.
Sportlobster ‘tash-dash’ team: Arron Shepherd, Nico Cary and Andy Meikle.

The sports-mad Technical Manager at Sportlobster – the new social network dedicated purely to sports – will start his tash-dash from Chelsea & Westminster Hospital, London, late Sunday morning. First visiting patients in the Urology department who are undergoing treatment for prostate cancer – an aggressive disease which affects one in nine men in the UK – before setting off on the 79-mile route around England’s capital taking in famous landmarks and iconic sporting venues. Most notably Wembley Stadium for the final leg of the gruelling tash-dash.

Nico’s run will take between 20-22 hours to complete. The former two-time Ironman and two-time London Marathon competitor will be running through the night into the early hours of Monday morning before crossing the finish line on Wembley’s hallowed ground which has borne witness to some of Britain’s most legendary sporting encounters.

Michael Owen, Tony Parker and Jo-Wilfred Tsonga are just a few of the many well-known sports stars and personalities from the worlds of football, rugby, cricket, basketball, motor sport and golf all tweeting their support for Nico and urging their own followers to do the same. To see a list of all the stars pledging their support simply follow #SportlobsterTashDash on Twitter.

Whilst busy preparing for the challenge ahead, Nico said: “I am excited but a little apprehensive about the sheer scale of the task. I agreed to do the first two [marathons] if we reached £3,000 but my Sportlobster colleagues and supporters quickly smashed that goal before throwing down the gauntlet to raise £25,000 for three marathons. That’s like running from London to Dover in a day!

Nico will be accompanied by his fellow Sportlobster team members and a paramedic in a Range Rover Westminster edition support vehicle kindly donated by Europcar, the leader in car hire services in Europe, which has provided the vehicle free of charge to help Nico’s energetic endeavour. The large vehicle from the ‘Prestige from Europcar’ range will provide vital extra protection for the gutsy runner as he makes his way through the busy streets of London.

“I can’t lie; I think it’s going to be really tough. But it will be worth the pain if we can raise a big chunk of money for this great cause. I know first-hand what it’s like losing a loved one when I lost my dad in 2008, so I really hope the public will get behind this by donating as much money as they can – especially during the tash-dash 24 hours (or 79 miles)!” Nico said, adding: “My Sportlobster support team will be updating me constantly on our fund-raising progress. If I can cross that finish line knowing we made a huge £25,000 contribution to Prostate Cancer UK it will be the biggest achievement of my life. And who knows, I may even keep this ridiculous moustache!”

To donate to Nico’s Sportlobster ‘tash-dash’ by search ‘Sportlobster’ at uk.movember.com.

Follow Nico’s progress as he prepares for this epic challenge by following @NicoCary and tweeting #SportlobsterTashDash.


Notes to Editor:

Press contact: Shaynee Taylor | shaynee.taylor@mpacreative.com | m: +44 (0) 7785 614 614 | DD: +44 (0) 1372 414 127.

Rights-free hi-res images available on request.

About Nico – twitter: @NicoCary

(Nico will be available for either telephone or live interview as he crosses the Wembley Stadium finish line at approx. 06.30 Monday morning – 26 November)

Nico hated running at school and would do anything to avoid it, but when his father passed away in 2008 he started running long distances to get over the loss. Since that day Nico, by his own admission “loves to challenge himself,” successfully competing in:

2 x London Marathons: 2008, 2010 (virginlondonmarathon.com)

2 x Iron Man Challenges: 2010 Bolton, 2011 Wales (ironman.com)

1 x Great London Swim: 2009 (greatswim.org)

1 x Men’s Health Survival of the Fittest: 2009 (mhsurvival.co.uk)

1 x 111km run/jog ‘Camino De Santiago’ 2011

Interesting facts:

About Sportlobstersportlobster.com | twitter: @Sportlobster

Sportlobster is a young, UK-based start-up business with one sole aim: To create a dedicated social utility that is tailored to each individual’s passion in sports.

Headed up by founders Arron Shepherd and Andy Meikle, Sportlobster is the first social network that is purely dedicated to sports, bringing together for the first time all the key elements that make up a fan’s experience.

Andy Meikle. Co-founder and CEO – available for interview on request.

Arron Shepherd. Co-founder and COO – available for interview on request.

About Movember movember.com | twitter: @MovemberUK

Movember is an annual charity event in which men grow moustaches to help change the face of men’s health. During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces in the UK and around the world. Its aim is to raise vital funds for and awareness about men’s health, specifically prostate cancer and testicular cancer.



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