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West Bromwich Albion Football Club signs Europcar

West Bromwich Albion Football Club signs Europcar

New partnership extends availability of cars and vans in West Bromwich


Europcar, the leader in car hire services in Europe, is giving West Bromwich-based businesses and residents even easier access to its services with the opening of a dedicated location at The Hawthornes Stadium, home of West Bromwich Albion FC. Giving the local community convenient access to car and van hire, the new Europcar branch is located within easy access of the club ticket office. With Europcar’s friendly staff on hand to provide assistance, car and van hire is fast and easy for West Bromwich locals.


“In the heart of the West Midlands, West Bromwich Albion offers Europcar the perfect location to further enhance our regional network, offering quality car and van hire services to more people than ever”, explained Ken McCall, Managing Director, Europcar UK Group.  As a founding member of the Football League and a club with a strong local fan-base we are excited about the opportunities this new partnership provides.”


The new branch expands Europcar’s nationwide network bringing convenient access to a range of vehicle hire services including one-way rentals. Plus, reflecting Europcar’s strategy of working with football clubs around the UK, the new partnership with West Bromwich Albion FC also includes stadium and perimeter advertising at the Club.


Adrian Wright Sales & Marketing Director of West Bromwich Albion, comments, “Our partnership with Europcar brings our fans and local businesses better access to fast and flexible car hire services. As a leading brand, Europcar’s in-stadium presence also offers us exciting new opportunities, harnessing its experience in the football industry for our mutual benefit. We are proud to welcome Europcar to West Bromwich Albion’s growing portfolio of partners.”


Ken McCall adds, “The Hawthornes Stadium is perfectly placed for businesses and leisure users in the West Bromwich area looking for cost-effective transport solutions that offer them more flexibility. As Europe’s leading car hire company our goal is to provide motorists with convenience, choice, simplicity and quality as standard and we believe this new branch enhances our ability to achieve that goal.”



Station opening times 


Non Match days:

Monday – Friday: 9am – 5pm

Saturdays: 9am – 12pm


Mid-week Match day: 9am – 2pm

Saturday Match day: Closed

Book on 0371 384 3503





About Europcar

Europcar is one of the leading mobility players in Europe. Present in over 145 countries, the Group provides customers with one of the largest vehicle rental networks through its own operators, franchisees and partnerships. Europcar Group operates worldwide its own brands Europcar® and InterRent®, which is its low cost brand. The group puts customers at the heart of its mission whether it is innovation or service. All the employees of the group are committed to delivering customer satisfaction. Europcar is actively promoting Corporate and Environmental social responsibility. Europcar has been awarded again in 2014 for the 6th consecutive year, by the World Travel Awards (World’s Leading Green Transport Solution Company). Europcar was also designed Leading Car Rental Company in Europe, Africa, Middle-East and Australia.  Europcar is owned by Eurazeo, one of the leading listed investment companies in Europe.





For further press information please contact the Europcar UK Press Office Ed McCambridge, Madeleine Roles or Wendy Harrison on 020 8977 9132.  europcarukteam@harrisonsadler.com



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